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Andre Citroen: Engineer,Explorer, Entrepreneur
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Author: John Reynolds
Andre Citroen was not afraid to push his luck and back a hunch. Time and time again he staked everything in the interests of innovation and originality, avoiding convention and mediocrity at all costs. No other motor magnate dared to make so great a leap, or risk so hard a fall, in the cause of progress. In the great game of business, which he played with such style and verve, what exactly did he gain -- and why, ultimately, did he lose? This new, updated and expanded version of John Reynolds' definitive biography shows how he won his bet to revolutionize the European motor industry but in the process lost his bid for personal survival. Written with the generous assistance of Andre Citroen's grandsons, this book contains much previously unpublished information as well as many rarely seen family photographs.
Format: Hardbound
Pages: 208
Length: 9.1875w x 11.25h
ISBN-13: 9781844253203
ISBN: 1844253201
Catalog ID: 144096
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Price: $49.95
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Availability: Usually Ships Within 24 hours |
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