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Reviews:
"When fans think about NASCAR, they may think about two things: the driver and the driver's sponsor. Dale Earnhardt Jr. and the Budweiser-sponsored No. 8 had a strong bond for many years -- until last year when he changed teams and is now driving No. 88, which is sponsored by a consortium of companies led by Mountain Dew. Finally, after years of NASCAR books about drivers and racing culture, someone has taken a hard look into the economics of the multibillion-dollar sports organization. The 200-mph Billboard: The Inside Story of How Big Money Changed NASCAR by Mark Yost is a fascinating read about how NASCAR evolved from a small Southern sport to an international phenomenon with strong links to Fortune 500 companies. Yost writes about business and economics for the Wall Street Journal, and he has written a fair yet somewhat disturbing account of how quickly big bucks have transformed the sport. It's a must-read for any fan who wants to understand the business side of NASCAR -- for better or worse. - Daytona Beach News-Journal

About the book:
What began on the dusty racetracks of the rural South is now a world-class enterprise, as closely watched by Wall Street as by hometown racing fans. How NASCAR grew from its provincial roots to become a big business of international proportions is the story Mark Yost tells in The 200-MPH Billboard. A seasoned sports and business reporter for the Wall Street Journal and contributor to the New York Times and the Sports Business Journal, Yost demystifies the economics and politics behind NASCAR sponsorship. His book takes us behind the scenes of some of the head-turning corporate deals that altered the way NASCAR does business. From Junior Johnson's contract with Darrell Waltrip and Mountain Dew, which announced a significant change, to deals between the likes of Dale Jr. and Budweiser, Tony Stewart and Home Depot, NASCAR and Fox Television, this book clearly tracks the subtle and not-so-subtle transformations that corporate sponsorship has wrought in recent years. And it offers a rare insider's look at what these changes have meant for NASCAR and its devoted fans.

Format: Hardbound
Pages: 320
Length: 6w x 9h
ISBN-13: 9780760328125
ISBN: 0760328129
Catalog ID: 144226

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